Privacy Policy

Last updated: June 11, 2025

Serenity King operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (collectively, the “Service”). Serenity King is powered by Shopify, which enables us to provide you with the Service. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Service, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “Personal Information”, we mean information that identifies you or another person, or can reasonably be associated with you or another person. Personal Information does not include information that is collected anonymously or de-identified because it cannot identify you or reasonably be associated with you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact Information includes your name, address, billing address, shipping address, phone number, and email address.

Financial Information, including credit, debit and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.

Account Information includes your username, password, security questions, preferences, and settings.

Transaction Information includes items you viewed, placed in your shopping cart, added to your wish list, purchased, returned, exchanged, or canceled, and your past transactions.

Communications with us includes information you include in your communications with us, such as when you send a customer support query.

Device Information, including information about your device, browser or network connection, your IP address, and other unique identifiers.

Usage Information includes information about your interactions with the Services, including how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect Personal Information from the following sources:

Directly from you, including when you create an account, access or use the Services, communicate with us or otherwise provide us with your Personal Information;

Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

From our service providers, including when we engage them to enable certain technologies and when they collect or process your Personal Information on our behalf;

From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or the Services you use, we may use Personal Information for the following purposes:

Provide, customize and improve the Services. We use your Personal Information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items that interest you, send you notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange for shipments, facilitate any returns and exchanges, enable you to post reviews, and customize your shopping experience, such as by recommending items related to your purchase. This may include using your Personal Information to better customize and improve the Services.

Marketing and Advertising. We use your Personal Information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your shopping cart and other activities on the Services.

Security and Fraud Prevention. We use your Personal Information to verify your account, provide a secure payment and shopping experience, detect, investigate or take action against potentially fraudulent, illegal, unsafe or malicious activity, protect public safety, and keep our Services secure. If you choose to use the Services and register for an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access information with anyone.

Communicating with You. We use your Personal Information to provide you with customer support, respond to you promptly, provide you with efficient services, and maintain our business relationship with you.

Legal Reasons. We use your Personal Information to comply with applicable laws or respond to valid legal process (including requests from law enforcement or government agencies), to investigate or participate in civil discovery, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for lawful purposes in accordance with this Privacy Policy. Such circumstances may include:

With Shopify, vendors, and other third parties that provide services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).

With business and marketing partners to provide you with marketing services and advertising. For example, we use Shopify to provide personalized advertising to third-party services based on your online activities across different merchants and websites. Our business and marketing partners will use your information in accordance with their respective privacy statements. Depending on where you live, you may have the right to ask us not to share your information in order to show you targeted advertising and marketing messages based on your online activities across different merchants and websites. You can exercise your right to opt-out of these uses here.

When you instruct, request, or otherwise consent to our disclosure of certain information to third parties, such as to send you products or through your use of social media widgets or login integrations.

With our affiliates or other companies within our corporate group.

In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Service, our rights, and the rights of our users or others.

Relationship with Shopify

The Service is hosted by Shopify, which collects and processes personal information about your access to and use of the Service in order to provide you with and improve the Service. Information you submit to the Service will be transferred to and shared with Shopify and third parties, who may be located in countries other than your country of residence, in order to provide you with and improve the Service. In addition, to help protect, grow, and improve our business, we use certain Shopify enhancements that combine data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhancements, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these cases, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights to use your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights with respect to your personal information at the Shopify Privacy Portal link here.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you click on a link to visit a website that is not owned or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information on those websites. Information you provide in public or semi-public areas (including information you share on third-party social networking platforms) may also be viewed by other users of the Services and/or users of those third-party platforms without restriction on their use by us or the third parties. Our inclusion of such links does not in itself imply any endorsement by us of the content on such platforms or their owners or operators, unless otherwise disclosed on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may request that such information be deleted by contacting us using the contact information listed below. As of the effective date of this Privacy Policy, we have no actual knowledge that we have “shared” or “sold” (as such terms are defined under applicable law) the personal information of individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “absolute security.” In addition, any information you send to us may be vulnerable to security risks during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide you services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute and may only apply in certain circumstances, and in certain circumstances we may deny your request as permitted by law.

Right to Access/Knowledge. You have the right to request access to the personal information we hold about you.

Right to Deletion. You have the right to request that we delete the personal information we hold about you.

Right to Correction. You have the right to request that we correct inaccurate personal information we hold about you.

Right to portability. Under certain circumstances and with certain exceptions, you have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party.

Right to opt-out of the sale or sharing of targeted advertising. Depending on where you live, you may have the right to opt-out of the “sale” or “sharing” of your personal information, or to opt-out of the processing of your personal information for “targeted advertising” purposes as defined in applicable privacy law. You can exercise your right to opt-out of these uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, then depending on your location, we automatically treat this as an opt-out request for the device and browser you use to access the website. If we are able to associate the device sending the signal with a Shopify account, we will apply the opt-out request to that account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. We do not recognize other “do not track” signals that your web browser or device may send, other than Global Privacy Control.

Manage communication preferences. We may send you promotional emails, and you can opt out of receiving these at any time using the unsubscribe option displayed in the emails we send you. Even if you opt out, we may still send you non-promotional emails, such as emails related to your account or orders you have placed.

If you live in the UK or the European Economic Area, and subject to exceptions and limitations provided by local law, in addition to the rights above, you may exercise the following rights:

Object to processing and restrict processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.

Withdrawal of consent: If we rely on your consent to process your personal information, you have the right to withdraw that consent. Withdrawing consent will not affect the lawfulness of any processing based on your consent before its withdrawal.

You can exercise these rights at the locations noted in the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and any rights you may have, including rights in relation to the data Shopify processes, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of the rights listed above. We may need to verify your identity before processing your request, as permitted or required by applicable law. Subject to applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you authorize them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints

If you have any complaints about the way we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below, or to lodge a complaint with your local data protection authority. For the European Economic Area (EEA), you can find a list of supervisory authorities responsible for data protection here.

International Transfers

Please note that we may transfer, store and process your personal information outside of your country of residence.

If we transfer your personal information out of the EEA or the UK, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, or any equivalent contract issued by the relevant UK authorities, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at Support@SerenityKing.shop or contact us at 3500 Las Vegas Blvd S, Las Vegas, NV 89109, US. We are the data controller of your personal information under applicable data protection law.